Affinity Mapping Template

Overview

Affinity diagrams are a great way to make sense of qualitative user research or customer feedback. Unlike quantitative data, which is expressed in numbers and counts, qualitative user research is often analyzed by creating connections between observations or finding patterns and themes in the data.

Now it is time to analyze the data you collected from your focus groups in Module 3. Take a look at the Focus Group & Interview Note Catchers, reflections, and any other data collected in Module 3 and begin the process of creating an Affinity Diagrambelow. 

The most common method of analyzing user research is thematic analysis. In thematic analysis, researchers aim to make sense of all the user research notes and observations they made by creating themes to further organize and explain what they learned.

Steps for Creating an Affinity Diagram

Read this article to learn more about creating an Affinity Diagram. Once you are ready to organize and analyze district stakeholder feedback, use the Mind Mapping Template in your resource file. Then become familiar with Jamboard using instructions from the video below to facilitate this activity. 

If Jamboard is not available to your team, there are a number of whiteboard collaboration tools online, such as Microsoft Whiteboard, Miro, Mural, and Balsamiq. 

After successfully mapping your district’s user research, leverage the Research User Interview template in the next activity to summarize pain points by the classroom level, school level, and district level.