360° media is a format that captures in every direction at once — up, down, and all around. This is possible with a number of different special cameras that shoot in all directions or by using a smartphone and special apps. 360° media can be viewed in a browser by using a mouse to change the viewing perspective.
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But, the best experience of viewing 360° video is in a virtual reality headset, where the user is able to literally “look around” the scene by moving your head around. It’s an incredible, immersive experience, as if you were dropped into someone else’s shoes to see their perspective.
From a production perspective, 360° media brings up all kinds of new challenges and opportunities — for example, the concept of “behind the camera” no longer exists!
As you start out, spend some time getting familiar with various types of content being created in 360°.
As creators begin exploring the 360° media that’s out there, it’s important to take time to reflect on the medium.
360 Story Lab