In order to help viewers understand and reflect on the story you created, create a viewing guide and other resources to accompany your media.
For example, create a 1-2 page flyer and/or poster with:
If you took any footage of the production itself with a traditional video camera, consider creating a “making of” (behind-the-scenes) video or blog post of your process or about your topic. Some immersive media formats will be very new kinds of experiences for people, and sometimes a teaser video or story can be a great way to reach a larger group of viewers who could potentially be motivated to view your media.
Check out this site as an example of traditional video paired with 360° video: The Wait: Inside the Lives of Asylum-Seekers in Germany.
Did you learn new technology and production skills in the process of making your media? Pay it forward by sharing your new expertise in the form of a tutorial for other emerging media makers. This might take a written form, or could even be captured as a screencast of a particularly cool tip or trick you have for shooting or editing an immersive media project. Creating a how-to guide for others is also a good way to reinforce the skills you just learned. Tools like Screencast-O-Matic are great for creating a quick screen recording and sharing it out online.