Post-Production

By now you should have finished your AR experience, so it is time to make an impact by sharing it! AR does not need any editing, so your next step is to think about distributing and marketing your experience. The two examples from the production stage will be used to give you an idea on steps you could take to launch your AR experience successfully.

Guiding Questions:

• How can my AR experience make an impact?
• How can I make sure my AR experiences reach the right audience?
• What is the best way to share my AR experience?
• How do I know what impact I made?

Please note that part of the post-production of AR experiences also entails maintaining your AR content and keeping it updated. If you are using paid platforms, ensure that the fees are paid to ensure your creations are usable and accessible.

Practice

Create an AR Action Campaign

You’ve created an AR experience, but you’re not done with the challenge! For it to make an impact you need to consider how to share it in a way that you get the result you want. This means creating an action campaign around your AR experience.