Module 3: Marketing with Facebook Ads

Create a compelling and targeted experience! Advertising with Facebook is an influential way to reach your audience. Learn how to create a simple ad campaign for your organization that is in line with your specific business goals.

Module Challenge

Create a simple-ad campaign for your organization that is in line with their specific business goal(s). For example, this could be creating awareness through an event, generating leads for new members, selling a product or services, or boosting loyalty to the organization.

Learning Objectives

Students will learn to create Facebook ads using Ads Manager

• Understand the basic process needed to create an ad
• Understand how to determine an objective for an ad campaign
• Understand how to use Ads Manager to target specific audiences
• Understand how to set a budget and schedule for an ad campaign
• Understand how to use Ads Manager to create various types of ads (image, video, slideshow, carousel, etc.)
• Understand how to use Ads Manager to monitor and measure the performance of an ad campaign

Skills Acquired

• Determine the right ad objective for a business’s goal
• Use tools to target specific audience for an ad campaign
• Produce ads of different types (images, videos, slideshow, carousel, etc.)
• Use tools to monitor, measure, and edit an ad campaign to meet the campaign goals

Workbook: Module 3

Worksheet (in English/Spanish)

• Module 3 Worksheet: Marketing with Facebook Ads
• Módulo 3 Plantilla: Marketing con anuncios de Facebook

Earn a Micro-credential: Marketing with Facebook Ads

Module 3 Overview

Facilitation Tips

1. This module will take the longest to complete, but it is arguably the most important module for learners’ social media marketing skills development.
2. This module is organized to provide a step-by-step guide for creating an ad using Ads Manager. One idea is to start by using the “boost” function to introduce the idea of an ad. Then come back and go through each lesson in detail with all of the examples.
3. Spend time on the purpose of the ads, and guide learners through careful consideration of ad format as well as imagery, copy, and a clear call to action.
4. Go through all six modules before learners start to create ads.