Module 2: Marketing with Facebook Pages

Get the word out! Learn to use your Facebook Page to build awareness of your organization and connect with your audience. Keep customers updated and informed on your latest company events, announcements, and products.

Module Challenge

Now that you have a basic page for your organization, in this mini-challenge, you will use your new Facebook Page to build awareness of your organization and to connect to your audience.

Learning Objectives

Students will gain a fundamental knowledge of social media marketing using Facebook.

Understand what it means to use Facebook to promote a business
Understand how to use Facebook Pages to build a presence of an organization
Understand key strategies on how to create content and posts that engage audiences
Understand how to use Facebook comments and Messenger to build a relationship with an audience
Understand how to use Page Insights to report on likes, shares, views, and other key information about the organization’s Page.

Skills Acquired

Create and use posts of different types to engage an audience and build presence
Monitor and respond to comments to build relationships
Use Messenger to communicate directly with users to build relationships

Workbook: Module 2

Worksheet (in English/Spanish)

Earn a Micro-credential: Marketing with Facebook Pages

Module 2 Overview

	Topic	Mini Challenge
Lesson 1	Intro to Marketing with Facebook	n/a
Lesson 2	Build Your Presence	Create 5-7 effective posts to engage your audience and build community.
Lesson 3	Connect and Build Relationships	Monitor your posts for comments and engage with your audience; send direct messages when appropriate.
Lesson 4	Measure Your Efforts	Measure and reflect on your efforts by looking at the insights page to analyze what is working and what is not.

	Lesson 1
Topic	Intro to Marketing with Facebook
Mini Challenge	n/a
	Lesson 2
Topic	Build Your Presence
Mini Challenge	Create 5-7 effective posts to engage your audience and build community.
	Lesson 3
Topic	Connect and Build Relationships
Mini Challenge	Monitor your posts for comments and engage with your audience; send direct messages when appropriate.
	Lesson 4
Topic	Measure Your Efforts
Mini Challenge	Measure and reflect on your efforts by looking at the insights page to analyze what is working and what is not.

Facilitation Tips

Introduce the concept of building relationships with your audience via Facebook Pages, including posts, comments, and direct messages (when appropriate).
Learners should aim for 15-25 likes for their posts to start.
Relevance is the key factor in creating engaging content and posts for your community. Consider, who are you trying to reach and what information is most important and relevant to them?
Consider facilitating small or whole group discussions to support learners in measuring the impact of their posts. Look at multiple examples then analyze what is working and what isn’t in terms of marketing efforts.
Get learners to understand that they can’t just sit and watch activity on their page. Rather, they have to “talk” with their followers via posts, comments, and messenger. Consider how different marketing strategies elicit different responses.

Module 1

Module 3